We live in a Reputation Economy
Our Reputation (brand and personal) has become our most important asset.
There is an information overload
Companies and brands should stop top-down communication and start a relevant conversation with their stakeholders to get the message across.
Brands and companies without a purpose have no future
Only companies with a clear role in society will survive.
The new generation has developed a ‘bullshit-detector’
They mistrust governments and corporations. Adapted ways of communication apply.
Anouk Pappers Maarten Schäfer
Co Founder / CEO CoolBrands Co Founder / Creative mind CoolBrands