Our Beliefs

Maarten Schäfer - CoolBrands

OCP 13062016
We live in a Reputation Economy

Our Reputation (brand and personal) has become our most important asset.

There is an information overload
Companies and brands should stop top-down communication and start a relevant conversation with their stakeholders to get the message across.

Brands and companies without a purpose have no future
Only companies with a clear role in society will survive.

The new generation has developed a ‘bullshit-detector’
They mistrust governments and corporations. Adapted ways of communication apply.

anouk-pappers-brand-anthropologist-s                                maarten-schacc88fer-coolbrands-inspirational-speaker-keynote-speaker

Anouk Pappers                                       Maarten Schäfer
Co Founder / CEO CoolBrands             Co Founder / Creative mind CoolBrands


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s