Our Beliefs

Maarten Schäfer - CoolBrands

OCP 13062016
We live in a Reputation Economy

Our Reputation (brand and personal) has become our most important asset.

There is an information overload
Companies and brands should stop top-down communication and start a relevant conversation with their stakeholders to get the message across.

Brands and companies without a purpose have no future
Only companies with a clear role in society will survive.

The new generation has developed a ‘bullshit-detector’
They mistrust governments and corporations. Adapted ways of communication apply.

anouk-pappers-brand-anthropologist-s                                maarten-schacc88fer-coolbrands-inspirational-speaker-keynote-speaker

Anouk Pappers                                       Maarten Schäfer
Co Founder / CEO CoolBrands             Co Founder / Creative mind CoolBrands

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