CoolBrands - branding through storytelling

OCP 13062016

Why do companies need storytelling?
Their biggest disadvantage is: they know too much.
They want to be complete… which is boring for the target audience.

Tone of voice
Companies use top-down communication.
The new generation mistrusts companies and doesn’t want to be talked down to.
We position ourselves in the target audience and use horizontal, peer-to-peer communication.

Discovering the company
We take the audience on an ‘expedition’ to explore the company outside-in.

Being relevant
Storytelling is the overlap between ‘what the company wants to say’ and ‘what the target audience is interested in.’

Stories are easy to understand, easy to remember and easy to share on social media.


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